With all the advancements in technology,
customers expect and demand certain experiences
from providers across all sectors.
Industry-leading websites like Google, Amazon, Facebook, and Youtube have become the fabric of users' online browsing lives. Every day, billions of users are conditioned by these sites to expect certain kinds of features in their product experiences when it comes to attributes like interface, speed, and information. This creates expectations these users carry with them when they use other unrelated products and services. Providers that meet these expectations see great boosts in numbers. Those that don't fit them see significant losses. For example, Facebook has given people the expectation of seeing content in a passive, continuous scrolling format. Trying an active format where the user has to click to see each piece of content will hurt your engagement.
Modernization is updating your legacy systems to modern technology and modern experiences. It has two major benefits: meeting changing consumer expectations and driving growth.
With brand loyalty at an all-time low, it is important that companies meet the expectations of their customers. This can become a serious challenge with how rapidly technology changes. In just a year, a new platform can come and render old ones, and your investments into them, useless. Companies that don't rise to this challenge often wonder why the same things they used to do are no longer working.
When a consumer first sees your product, they make a snap judgment based on other experiences they've had. They come to a conclusion about many things including your authority, trustworthiness, and competence. Consumers do not have the same level of trust in outdated-looking products than they do modern ones. If you cannot meet their expectations, they will find somewhere else they can more conveniently get a similar service even if it is technically worse. That is why having a good product means little in this case.
A major benefit of modernization is being able to leverage the new features and capabilities of modern technology. Modern technology is ripe with opportunities to accelerate and optimize your business. For example, using cloud technologies, you can offer your customers faster experiences with less latency. These speed increases allow you to do more data processing which can, in turn, allow you to provide more valuable content for your customers. A data-heavy app that could barely keep with processing needs can now suddenly offer real-time alerts, a very complex processing feature which drives engagement and value for users. By transitioning away from legacy systems, modernization blazes a path toward new opportunities for your business.
Our Modernization has taken former industry stars that fell out of favor because they couldn't keep up with the times and transformed them into reinvigorated industry leaders that reclaimed their former dominance. Our clients regularly see exponential improvements after investments in Modernization.
The first step is due diligence to uncover your customer's current expectations. We look at your competitors but also the unrelated places your customers spend much of their time. This creates a better picture of our what your customers are expecting, both online and offline when they come to you.
After creating a clearer picture, we architect a migration plan with phases. Each phase prioritizes a major modernization target. Phases are designed with minimal downtime to not interrupt your normal operations during migration.
With a migration plan laid out, we start working through the phases and transition the targets. At every phase, we test current integrations before moving to the next phase to make sure the overall system is fully functional. We want to avoid having a partially functional system for extended periods due to the impact on customers.